Google Analytics is the king of instruments for monitoring traffic on websites, the starting point for any web marketing strategy that you respect. Its basic usage is simple enough, but to analyze in detail the status of requests and user behavior on a site, you must have some familiarity with the instrument and set it to the fullest. Regarding the first point, the advice is to refer to the Google guidelines and follow very closely the web analytics guru Avinash Kaushik (I recommend the reading of his book “ Web Analytics 2.0 ”).
As for the configuration, here are some tidbits:
1. Make sure the site is fully monitored
This point should be simple if you follow the instructions of Google Analytics’ copy and paste the code into every web page to track just before the closing tag </ head> ”. As an alternative to this manual method you can use a plug-in ad hoc.
2. Set your goals
The data analysis is of little use if you do not have in mind the objectives to be achieved. It is good to analyze the site and set itself targets. Enter the panel administration of your Google Analytics and the menu profiles selected targets . The service center offers a handy guide on how you can set your goals.
3. Apply filters to the profiles to be excluded
Web sites are visited daily by a wide range of people. Among these visits may also be those of your customers / staff, but these visitors are not part of those who want to monitor and analyze. As a result, create filters to exclude internal traffic (IP or company visits as a user who is logged in the CMS) can increase the accuracy of data , particularly for small and medium size sites. With filters, you can also customize reports to GA and data segments .
4. Remove only url but leading to double content
Google Analytics has a section on content , which collected the link and the title of the pages that are most frequently found. However, websites can use parameters unique URLs that reference the same page . Google Analytics URL reads these as two separate pages, and thus the results returned will not be truthful. You will need to remove them from the analyzes. Just go into Administration > Profiles > Profile Settings and in the “ Exclude URL Query Parameters “ enter the parameters to remove from your reports (eg., sid, session id, vid). Separate each parameter with a comma.
5. Measure all user interaction
Two important parameters are the bounce rate and the real time function .Therefore, it is critical to understand that both are influenced by the last action (no last page) that the user performs on the website. You can keep track of important external links (such as downloads, sign-up, login, etc.) with event tracking An event is the interaction of a user with an element of a web page as a video or external links.Google Analytics can not track these events by default so do not generate pageviews when they occur. You can set the event tracking in Google Analytics with the method _trackEvent () so that whenever the interaction is being traced. Analytics interface you can view them in the Standard Reports > Content > Events .
6. Understand the intentions of the visitors
A great way to understand the intention of a visitor is to study the search terms used on site with the search feature, showing what potential customers are looking for. Proper setting of the GA internal search function will help you understand what research are paying off as irrelevant and are helping the process of conversion.
7. Connects your Google Adsense and Analytics accounts
Through this integration you can get more information on the performance of your Adsense ads and you can use these data to improve ad performance.
8. Add to Google Adwords and Analytics accounts
Thanks to this integration can analyze the behavior of visitors who come from Ad words ads . This is not possible with the interface of Google Ad words reports. Remember that Ad Words will not be the only way to bring traffic to our site, so it is important to track not only campaigns on search engines, but also other types of online campaigns such as banner ads, email campaigns, programs affiliation etc..
9. Create custom Alert Intelligent Reporting with Google Analytics
With Intelligent Reporting can monitor any significant changes in the traffic of your site and other useful metrics such as revenue and get automatic alerts when changes occur (for example, the drastic drop of visits). Here is a brief guide to learn how to create custom alerts.
10. Schedule reports for Google Analytics automatically alerted by e-mail
You can set up Google for you to send reports to you and to other daily, weekly, monthly and quarterly. This is very useful for those who want to keep their clients updated about the performance of its website. Now you can start working on improving the data you receive from your custom analysis.
Mohit Maheshwari is the CEO and strategist of an offshore^( and a digital marketing agency, New Media Guru. He is also an active blogger and love to share his experience and knowledge of the ^( web designing and Internet marketing.