As in the case of many other disciplines, the field of marketing has experienced important changes since the arrival of the Internet. One of the major changes that has affected the way we think of and implement marketing strategies has to do with tracking methods. If we examine in detail the main differences between traditional [...]

Google Analytics is the king of instruments for monitoring traffic on websites, the starting point for any web marketing strategy that you respect. Its basic usage is simple enough, but to analyze in detail the status of requests and user behavior on a site, you must have some familiarity with the instrument and set it to [...]

Unless web analytics is already your area of expertise, you will probably think that it is a very difficult subject to understand. Put in very simple terms, it is all about finding out how visitors find their way to your website, what they do while they are there and what they like. With the answers, [...]