Marketing emails are one of the most effective forms of online promotion there is. Despite many claims over the past few years that email is “over”, it is still the medium by which most people receive their online messages and obtain most of their consumer information. As a result, they are more in vogue than ever before, making the creation of the right email more important than ever. The email newsletter is the perfect way of keeping customers informed about the very latest developments in your company; informed of special offers and promotions and generally engaged as part of your “community”.

The power of the newsletter

Email newsletters need to be both packed with enticing content and attractive design – enough to have subscribers not only maintaining their subscription, but also telling their friends, taking up offers and becoming Facebook fans. Since most small and medium-sized business owners don’t have the time or inclination to design world-class newsletters, thank goodness there are such things as email newsletter templates, created by professionals with the express aim of providing the most straightforward, simple, yet powerful platform to get a business’s message across. Companies such as dotMailer have many email templates available free, and can also offer expert advice.

Gathering and keeping subscribers

DotMailer can provide any enterprise with the right newsletter templates for their style of business, always keeping an eye on the core objectives – to garner and maintain subscriptions, while gathering and collating opted-in data from your subscribers, both through the initial contact and later via viral messages. In consultation with the company, it helps optimise your website to encourage sign-ups, converting anonymous website visitors into bona fide contacts by making the benefits of subscribing clear.

Simple, quality content

It’s no good getting people to sign up to your newsletter unless you’ve got something good for them, however, and this is where the other part of the equation comes in. Newsletter templates ensure that you can have your content ready for action as soon as possible, and because the templates have been designed with care by dotMailer’s finest, they will lend themselves to all major email and browser formats, as well as being easily readable by mobile devices such as smartphones and tablets. Customisable templates allow you to imprint your company’s identity on the newsletters and stand out in the marketplace.

Beware the urge to tinker

The only danger with this is that it can appear too easy, meaning that the temptation to tinker with a solid effective design can be strong, leading to over-designed and overly busy newsletters. As a general rule of thumb, one should only really change features when there is a pressing and obvious reason to do so. If in doubt, dotMailer’s professionals can advise you on the difference between personalisation and unnecessary fiddling. Good luck!

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